We specialise in strategic business development, change management and communications. We will facilitate the sustainable transformation of your organisation.

At Alenth we help organisations to be impactful and effective. We consolidate over twenty years’ experience to support clients to position, differentiate and communicate their offer with a fresh voice. Our expertise in strategic business development, research, coaching and branding and communications has proven to attract, increase, and retain customers.

Strategy

At Alenth we understand the importance of telling your story by leading through research, strategic thought, and imaginative crafting of language. We help you to articulate your voice, and shape and communicate your proposition to unite your people and create stronger relationships with your target market.

By putting our finger on what it is you need to communicate with your internal and external stakeholders and customers, we help you reimagine and reframe your offer. We pinpoint specific content that is engaging, relatable and relevant to your purpose and audience’s needs. In doing so, we reposition your offer to present what it is that only you can do.

Branding & Communications

A powerful identity and narrative are at the heart of a successful organisation. Alenth translates what makes you the brand that internal and external customers will choose over competitors. We identify unique traits to bring your strategy to life by developing an impactful brand experience. This involves creating a distinct identity that clearly and consistently communicates your vision and value to all audiences.

We craft your story, voice and tone to resonate with your customers to enable you to stand out in a crowded market. And we create this through a new visual and verbal brand identity to build memorable messaging and brand awareness. See examples of our work in our case studies.

Research

Your reputation and value are our priority. We help to establish where your brand sits in the market to set you apart from competitors. From stakeholder identification, mapping and customer engagement we address business opportunities.

To understand your market, and inform your unique value proposition, we identify your target audiences’ needs, preferences, and pain points. We bring our strategic thinking, insights and a fact-based approach to establish key strengths and benefits. And we do this through a combination of research, consultation and evaluation.

Coaching

As well as helping organisations to enhance performance and efficacy on a large-scale, Alenth also support C-suite leaders, senior management and boards to unlock individual and team potential. Our executive coaching method allows you to discover personal and business insights to increase your own performance and development as well as resilience, and fulfilment.

We offer an engaging, tailor-made package for teams or one-to-one coaching sessions to enable a clearer picture with tangible outcomes. Executive coaching often benefits both the individual executive and the wider organisation as it enhances successful leadership, improves team dynamics which ultimately drives business results.

What our clients say

CFA UK’s collaboration with Alenth has been game changing. Their unwavering commitment, creativity, and thoughtfulness have shaped our brand into something truly extraordinary, putting people, talent building and human connection at the very heart of our ethos.  From the initial spark of an idea to their meticulous execution Alenth has poured heart and soul into every aspect of our brand development.

The result? A brand that not only reflects our new values but also one which is already resonating with our audience. Our new brand promise ‘We Grow Talent’, together with the new look and feel, is leading us positively into a new chapter for the society.  It has never been more important for professional bodies to demonstrate true value and lead the way for their members, and we believe our work with Alenth has helped us do just that.

But beyond the aesthetics of our new brand lies the heart of it all—the courage to champion sustainable change. Alenth challenged us, encouraged us, and respectfully nudged us out of our comfort zones. Elspeth and Alan have been a delight to work with. They’ve been our partners in growth, pushing us to think differently and embrace transformation. And they did all this with integrity, grace and buckets of good humour which is always a plus!

We’re stepping into a new chapter with confidence. Our brand is no longer just corporate identity; it’s a promise to deliver excellence, innovation, and real, lasting value to our customers.

Ashley Ramsay, Chief Operating Officer, CFA Society of the United Kingdom