Strategy, Branding and Communications

Strategy
At Alenth we help you tell your story with a fresh voice. We listen objectively and we reframe.

We help our clients build better and stronger relationships with their audiences by putting our finger on what it is their stakeholders and customers are actually looking for. This can involve reimagining and reframing the ‘Why’ of an organisation and reviewing their products and services to ensure their customer journey and experience is aligned. We pinpoint the specific content that is engaging, relatable and highly relevant to audience needs and in doing so we help to reposition the organisation as thought leaders of their field who are able to communicate clearly and powerfully their unique offer (what it is that only they can do).

Branding
We have been branding specialists for twenty years working internationally and across the UK for the private and public sector. We help identify and communicate the ‘essence’ of an organisation, its core purpose and proposition. Creating content and a tone of voice that fully expresses an offer alongside the values and philosophy of our clients, we form a visual language and identity that brings everything together and helps stand out in a crowded market.

Communications
For many of our clients, we have developed communications strategies, distilling content to a hierarchy of messaging, from the ‘core’ offer to mapping out a customer journey for each target group. We create strategic definition and distinction to engage all audiences which often includes the creation and development of an organisation’s positioning within the market. Outputs can range from website overhaul and marketing collateral to social media plans and campaigns.

Regularly operating within changing cultural and political landscapes and complex environments, we are adept at facilitating and building strong relationships, engaging internal teams, multiple agencies, stakeholders and partners.

Experience

Alenth’s founder Elspeth McLachlan has partnered with Alan Ramsey to offer holistic solutions for clients, from strategy through to branding to design implementation. With extensive experience working in branding and communications, they have both been managing directors of UK and global branding agencies and have been creating impactful brand experiences for twenty years throughout the UK and internationally.

Originally a designer, qualified in graphic design, then interior architecture, Elspeth worked with global brand leaders Wolff Olins where she project-managed DBA Effectiveness and D&AD gold and silver award winning design projects with international blue-chip brands in London, Brazil, Russia and Spain. For two decades she has specialised in directing brand strategies to design concept through to brand experiences for national organisations, to diverse sectors including financial, retail, commercial, cultural, tourism and the public sector.

Alan was the managing director of Eight Inc London, the global design and innovation agency that created the Apple Store. He also worked for many years at Wolff Olins where he directed major branding and reinvention projects for UK and international clients. He is a director of Ramsey Krause, an Oxford based multidisciplinary design studio that work with clients in luxury hospitality. A graduate of the Royal College of Art, Alan has degrees in visual communication and graphic design, creative writing and interior architecture.

Clients we’ve worked with

Abbey
Alfabank
Allianz
AOL
ARCHIE
Boehringer Ingelheim
BT
CFA UK
DC Thomson & Co. Ltd
Edinburgh Children’s Hospital Charity
EventScotland
Fife Council
Gallina Blanca Purina
Glasgow Airport
Glasgow Chamber of Commerce
Glasgow Children’s Hospital Charity
Glasgow Life
Historic Scotland
Insights Group Ltd

La Banda
Loch Lomond & the Trossachs National Park
Maid of the Loch
NVA
Pelephone
PWC
RCHAMS
Sen
Suzuki
Tate
Telecom Polska
Telemar
Telenor
The Open University
The Southbank Centre
Tokyo Metro
Wild in Art
999 Design