About Alenth

Finding your landscape and voice

Alenth is a 17th Century Scottish word that means ONWARD; it is the notion of making great progress and arriving at maturity. At Alenth we offer clients the opportunity to explore their own or organisation’s ‘metaphorical landscape’ to find their ‘WHY’, with a sense of rootedness, connectedness and purpose. We help you find a fresh voice and express it in a distinctive style.

Alenth offers a unique and synergetic proposition for businesses. We have worked with diverse organisations, sectors and cultures at a senior and C-suite level for over two decades. We help our clients to significantly increase impact and commercial performance. We support Boards, senior executives and organisations to find their voice, their ‘essence’ and brand proposition, and create memorable communications strategies. And we do this through a combination of strategic and creative thinking and design delivery.

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Elspeth McLachlan

Founder of Alenth, Elspeth McLachlan is a brand, marketing and communications consultant and executive coach. She has specialised in directing brand strategies from design concept through to experiences for DBA Effectiveness and D&AD gold and silver award-winning projects with international blue-chip brands in London, Brazil, Russia, and Spain. Her expertise includes research and development, stakeholder engagement, and project direction.

As a certified executive coach, Elspeth is a graduate of the University of Cambridge, where she brings a wealth of experience in the business world. The two aspects of her career are symbiotic, enabling her to fully appreciate current executive and organisational challenges at first hand whilst holding that crucially objective role as a coach and consultant. Executive coaching consolidates Elspeth’s background and business expertise where the exploration of one’s identity or offer is central.

Originally qualified in design and interior architecture she has worked with global brand leaders Wolff Olins. As a certified coach she has been Executive Coach for the University of Cambridge, Cambridge Judge Business School and is an Associate of The Listening Partnership, Oxford.

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Alan Ramsey

Alan Ramsey is a brand strategist, graphic designer, writer, and award-winning visual artist. He has honed his hybrid skillset in diverse settings, where the emphasis has been on effective storytelling.

Alan has worked in the branding and design industry for nearly twenty years. He was the managing director of Eight Inc London, the global design and innovation agency that created the Apple Store, leading digital and technology projects for Citi Private Bank.
He also worked for many years at Wolff Olins where he directed major branding and reinvention projects for UK and international clients including PwC, AOL, Suzuki, Telenor, Tokyo Metro, The Open University, and the South Bank Centre. Alan has helped organisations across financial services, telecoms, culture, and education to transform their impact through strategy, design and change programmes.

As well as a bachelor’s degree in interior architecture, Alan has a master’s degree in Visual Communication from the Royal College of Art and a master’s degree in Creative and Life Writing from Goldsmiths, University of London.


Adjective. Moving forward or continuing
a journey. Developing and progressing
over a period of time.

Adverb. “I can see things just going
onwards and upwards for us now.”


What our clients say

CFA UK’s collaboration with Alenth has been game changing. Their unwavering commitment, creativity, and thoughtfulness have shaped our brand into something truly extraordinary, putting people, talent building and human connection at the very heart of our ethos.  From the initial spark of an idea to their meticulous execution Alenth has poured heart and soul into every aspect of our brand development.

The result? A brand that not only reflects our new values but also one which is already resonating with our audience. Our new brand promise ‘We Grow Talent’, together with the new look and feel, is leading us positively into a new chapter for the society.  It has never been more important for professional bodies to demonstrate true value and lead the way for their members, and we believe our work with Alenth has helped us do just that.

But beyond the aesthetics of our new brand lies the heart of it all—the courage to champion sustainable change. Alenth challenged us, encouraged us, and respectfully nudged us out of our comfort zones. Elspeth and Alan have been a delight to work with. They’ve been our partners in growth, pushing us to think differently and embrace transformation. And they did all this with integrity, grace and buckets of good humour which is always a plus!

We’re stepping into a new chapter with confidence. Our brand is no longer just corporate identity; it’s a promise to deliver excellence, innovation, and real, lasting value to our customers.

Ashley Ramsay, Chief Operating Officer,
CFA Society of the United Kingdom